Sexual images in advertising Essay Example | Topics and Well Written Essays - 1250 words

Sexual images in advertising - Essay Example This "Sexual images in advertising" essay describes how sexual images in advertisement affect consumer's behavior and reactions. Sexual images were used by the ancient copywriters as long as epistolary genre existed. Ancient Greek comedies were often filled with sexual images, such as Aristophanes' â€Å"Lysistrata†, an antiwar comedy about women who tried to use sex with their husbands to make them stop fighting wars. Medieval classics like Chaucer's â€Å"Canterbury Tales† and Shakespeare â€Å"The Taming of the Shrew† are overwhelmed with sexual double meanings and overtly sexual images, some of which are omitted today because of the archaic language and the "strict" aura around such masterpieces. Since the appearance of electronic media and electronic advertising, sexual images started to appear on television and radio. Though standards for television commercials and radio spots are usually stricter in regard to sexual images use comparing to print advertisin g, because it is easier to keep sexually oriented print media from children than it is radio or TV. In spite of the variety of sexual images on TV, strong theoretical assumptions, and evidence of the power of physical attractiveness on communication outcomes, the influence of physically attractive persons on consumer desire to buy remains unclear. Erotic images were found to increase consumer awareness to an ad, but not necessarily increase recall or positive attitudes to a brand. As the levels of nudity or erotism getting higher, the intended communication trends either turn negative or lose their strength at all. It turns that the effects of sexual images on cognitive behaviour cannot be estimated without considering certain outer consumer attributes such as gender, age, level of product involvement and emotional arousal. The sexual motivation is usually identified as one of eight common tools of emotional communication in television. The inconsistency between cognitive and affective results toward sexual images in advertising can be partially explained by differences in personal traits of every consumer.

Cigarette Smoking And Its Alternatives Term Paper

Cigarette Smoking And Its Alternatives - Term Paper Example There is continuous research about whether smoking is as harmful as people claim or if they are just myths and it is actually good for health in certain doses, and alternatives have been tested and tried so that if there is a better alternative with a similar effect on people on people who consume cigarettes, one must adopt it. (Tyer, 2007) Cigarette smoking and its business model Even though there has always been the claim that there is a positive correlation between cigarette smoking and lung cancer, these campaigns have collapsed, and even people who are well aware of this correlation still continue to consume it. In history, the consumption rates of tobacco have remained high or low, but in developing countries they continue to peak up. This is due to the fact that it activates dopamine receptors and endorphins are released, which not only induce a certain amount of pleasure but also enhances alertness, heart rate and reactions. The reasons for smoking differ among different indi viduals but it usually starts at an early age and it may due to social pressure, especially for boys; however the gap between gender differences in smoking is reducing in young people. Once a person is hooked onto cigarette smoking, the withdrawal symptoms make it impossible for a person to quit smoking. The level of persistency in smoking categorizes smokers such as those who are addictive smokers from those who just do it to release pressure once in a while or in a social setting. (Healey, 2011) The obvious harmful effects of smoking are lung cancer, pulmonary and heart diseases, oral diseases, and even impotency or infertility. The prevalence of disease in women is predicted to rise the largest in the coming years due to smoking, where as smoking is the largest cause of death in the US currently. (Diseases., 2002) A business model of a tobacco company differs from other companies. But what exactly is a business model? It includes the offerings of the company and what it delivers to consumers. It also includes its purpose, its structure, what its policies are and what it strategizes. (Osterwalder, Pigneur, & Clark, 2012) British American Tobacco Caribbean and Central America British American Tobacco Caribbean and Central America is a leader in the market in the area it is located. Analyzing its business model gives a fair idea as to how a tobacco company’s model operates. Their vision is to become the leader in the tobacco market both in terms of value and volume, as well as in quality. Their aim is to offer the world quality by offering best products, best people, and the best Group of tobacco companies. Their mission is to maintain a competitive edge over other companies in Central America and Caribbean by maintaining a good organizational structure and efficiency. The strength of the people of the company makes up their strategy, as well as desire to innovate and differentiate their products. They also have a good research and development facility, and a fast supply chain. This helps British American to make revenue that contributes to growth as well as adds to stakeholder’s value. This has allowed them to hone into 180 markets globally as well. A business model is part of a business strategy. And its pillars determine the business model. Their pillars move them in a direction which makes it easier for them to achieve their vision. One of their pillars is growth which is their aim to increase their market share globally and to focus on their brands